Q.		Why do I need a shade-a-babe™ ?
A.		A simple stroll in the park without any form of sun protection can cause irrevocable term damage to your child’s delicate skin. The shade-a-babe™ helps to protect your child from the sun’s harmful UV rays, glare, insects and wind whenever you are on the move.
Q.		Is the shade-a-babe™ more effective than other sun shades?
A.		Yes — very few sun shades provide effective protection when on the move.
	•	Traditional parasols and canopies provide very limited protection and have to be constantly repositioned.
	•	The lower mesh on some other pushchair shades is made from a white plastic based material which actually increases glare and may trap warmth.
	•	Other shades use a flimsy sun-block fabric to cover the whole of the pushchair, blocking sunlight completely and preventing your child from seeing out (and you from seeing in). Because the fabric is flimsy it will also tend to ‘blow in’ to the pram. As a result, the shade often has to be pulled back out of the way, offering no protection at all! The shade-a-babe™ tackles all of these problems — which is why it is now the No. 1 brand in Australia!
Q.		What should I do to protect my child from the sun?
A.		The key measures you can take to protect your child are:
	•	Keep babies in complete shade
	•	Cover them up with a sun hat, protective clothing and wraparound sunglasses
	•	Apply SPF 30+ sunscreen to areas not covered by clothing and reapply regularly
	•	Avoid the sun when it is at its strongest — usually between 11 am and 3 pm
	•	Use the shade-a-babe™ as added protection whenever you are on the move
		Above all, do not allow babies or children to get sunburnt — there is clear scientific evidence that sunburn during childhood can cause skin cancer in later life.
Q.		Children don’t get skin cancer, so why is it such a problem?
A.		It’s true that skin cancer in children is very rare. But many skin cancers take years to develop. The main cause of skin cancer is too much UV, and damage to our skin cells as a young child can develop into skin cancer as much as 30 years down the line. Just one severe case of sunburn in early life can significantly increase the risk of skin cancer later on.